About AZU
AZU began in 2016 in a student residence. During my studies I noticed that fellow students often had to choose between affordability and quality when getting hair extensions. People frequently asked me to use my contacts and experience to find high-quality hair at accessible prices.
During this search I met my current business partner. She had worn extensions for years and was always looking for the very best. Combining our theoretical knowledge with practical experience laid the foundations for AZU. Since then we have continued to deepen our knowledge of hair extensions.
Our philosophy
We import our products directly from our own factory, allowing us to offer competitive prices. Our products are carefully put together with selected materials and innovative technologies. We value the quality of the hair itself more than elaborate packaging; this philosophy is at the heart of our business.
Today we offer more than 20 collections of different hair types, colours and styles. Our progress has been supported by over 15 satisfied shops and salons in the Netherlands, Belgium and Turkey. We continue introducing new collections and campaigns. AZU stands for hair-extension expertise and service.
“Your beauty, expressed by AZU.”
✨ Our mission
We create premium hair extensions with one clear standard: quality without compromise. We work with carefully selected 100% Remy human hair and monitor the process from selection to delivery. Our mission is to offer women and professionals a refined product that feels natural, performs over time and inspires confidence.
✨ Our vision
AZU aims to become a leading premium hair-extension brand in Europe. We believe in a market defined by transparency and consistent quality.
- No excess.
- No mass production.
- Only a clear standard of luxury, softness and reliability.
Beauty is for everyone, so we aim to offer tailored solutions with real hair and associated products.